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P&G Buys Ambi Pur from Sara Lee

$470 million deal includes several toilet care products with strong presence in Western Europe and Asia.

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By: TOM BRANNA

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The Procter & Gamble Company has signed a binding offer with the Sara Lee Corporation to acquire Ambi Pur for $470 million. Under the terms of the agreement, P&G will acquire Ambi Pur, a leading global air care brand with presence in 80 countries, as well as several toilet care products with strong presence in Western Europe and Asia. “The acquisition of Ambi Pur strengthens P&G’s global leadership in Home Care and specifically Air Care by extending our reach to ser...

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